MOBILE APP DESIGN
A nutrition app that addresses physical and emotional well-being
Flourish is a nutrition app designed to encourage people to take a hollistic approach to health and learn about the connection between physical and emotional health.
WHO IT’S FOR
People seeking to make a lifestyle change and create healthier eating habits.
MY ROLE
Lead Product & UX Design
UI & Visual Design
Research & Interviewing
Prototyping & Testing
OPPORTUNITY
Design a mobile experience based on the pain-points from a real-life story.
APPROACH
Based on my health journey, I took the challenges I faced and translated them into app features. Considering the perspective of other women in similar but different situations, these core app features evolved into a mobile experience that keeps people accountable to make healthier choices and learn about health on a mind, body, spiritual level.
THE STORY
How Flourish came to be
In my mid-20s, I faced unexplained health issues with no solutions in sight. Experiencing the flaws of standard healthcare, I took matters into my own hands to not just treat symptoms but address the root cause of my ailments. Through extensive research in nutrition and naturopathic medicine, I sought to create a health plan to renew my health.
I discovered not only the answers to a 55-pound weight loss in 4 months but lasting restored health.
Everything’s connected
I studied core body systems and discovered that different areas of our body communicate and influence one another, impacting both our physical and emotional well-being.
I also took inventory of different aspects of life that may contribute to the state of my health.
Admitting where you’re at
The best place to start was to be honest with myself and record how I felt about my overall health at the beginning of my journey.
Select areas of focus
Exploring different areas of the body and narrowing down what symptoms to address.
Learn about food through color
Learn about ingredients that can help ease and reverse symptoms.
Simple instructions on how to prepare various ingredients.
Learn about foods within this color category to avoid and why.
Save foods you
love most to a custom list.
Save foods to a list organized by color, with an option to view foods you want to avoid.
Log what you eat by color.
Users can gauge what they eat daily and aim to have a variety of colors in their diet without the pressure to calorie count.
Additionally, people can utilize a food diary feature to upload a photo of their meals and take note of the ate.
Persona stories
I created personas and talked to women in similar situations to better understand the pain points of their story to define app features and offer solutions unique to their needs that others could relate to.
AGE RANGE: 25-30s
OCCUPATION: Full-time designer
ARCHETYPE: The hero, thoughtful, strategic, creative, wellness driven
PAIN POINTS:
Upon finding the answers to her looming health concerns, she feared taking the first step to implement the changes for restored health.
Finding accurate health information and debunking myths.
Stress and worry about the state of my health
Need a structured way to track her health journey
MOTIVATIONS:
The thought of having more energy and feeling better was motivation enough.
Gain understanding of physical and emotional health.
GOALS:
Feel better than I do now, make a drastic change
Weight-loss
Implement health protocol and cleanse
Limit anxiety
AGE RANGE: 30-35
OCCUPATION: Small business owner, full-time mom of new born.
ARCHETYPE: Intelligent, visionary, caregiver, patient, hardworking, compassionate, counselor
PAIN POINTS:
With limited time and attention, Amanda struggled to know what the best choices to make at the grocery shopping for her family.
She disliked the feeling overwhelmed and exhausted at the grocery store while taking care of her child.
Did not like the layout of most grocery stores.
MOTIVATIONS:
Being more efficient with her time, motivates her to adapt a new tools (i.e: app, advice)
Take care of her new born and provide him quality food.
Reading articles on healthy eating and saving recipes
GOALS:
Organize her grocery list by color
Be healthier after giving birth
Aim for weight-loss
Wants her time at the grocery store cut in half.
Collected Pain Points
“...I need to lose 50 pounds.”
“I am not well and I need to put a plan in place and make a serious change.”
“I need to feel inspired to make a change”
“How do I get the right variety of food? Im overwhelmed and need a concise and direct solution.”
“I am overwhelmed with the amount of symptoms I have at such a young age.”
“I don’t feel supported by standard doctors. There’s conflicting diagnosis’,
“little effort or guidance to make a plan to finding lasting relief…just putting a bandaid on symptoms.”
“My physical health is impacting my emotional health.”
“I cant trust western medicine or what the news & media tell the public about health and wellness.”
“What is the actual truth about our health and ingredients of food”
Sketches & flow diagram
I created several flow diagrams to refine the overall experience and key app features. This allowed me to thoughtfully consider the user's journey and anticipate for their needs and what they would they would see and interact with.
Paper prototyping & testing
I took each screen view element from the user flows and created sketches of what the screens would look like. I conducted user testing with a variety of people and backgrounds to obtain feedback.
User feedback and results
During the paper prototype phase, the app used a heavy amount of lists. This revealed the opportunity to use more imagery, color and a fish-eye scroll to improve engagment with content navigation.
Users wanted to know more information about the ingredients and how to prepare them.
Future enhancements
Integrate a social aspect to save and share recipes.
Archiving the latest clinical studies to validate research on ingredients and naturopathic approaches.
Accessibility refinements for those who are colorblind or have impaired vision.